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Tuesday, April 1, 2008


NAF Communications Department

Women Should Not Be Fooled: The National Abortion Federation Commends the Introduction of the "Stop Deceptive Advertising for Women's Services Act" in the Senate

Saporta: The deceptive advertising practices of CPCs harm women and need to stop.

Vicki Saporta, President and CEO of the National Abortion Federation (NAF), issued the following statement in support of the "Stop Deceptive Advertising for Women's Services Act" (SDAWS) introduced in the U.S. Senate today.

April Fool's Day is a time for pranks, but the deceptive advertising practices of Crisis Pregnancy Centers (CPCs) are no laughing matter.

CPCs have a well documented history of misinforming and intimidating women in their attempts to prevent them from accessing abortion care. These fake clinics outnumber abortion providers across the country, and masquerade as legitimate reproductive health care facilities. However, most CPCs do not provide full reproductive health care services, comprehensive options counseling, or referrals for abortion care or birth control. Instead, CPCs provide women with inaccurate medical information about abortion.

Although they deliberately mislead women, many CPCs receive federal funding. A 2006 Congressional study found that 87% of the federally funded CPCs surveyed provided inaccurate and misleading information concerning abortion. It is reprehensible that federal taxpayer dollars are being used to support fake clinics that regularly manipulate and misinform women about their reproductive health care options.

In order to dissuade women from obtaining abortion care, CPCs have also engaged in any number of deceptive activities, including their advertising practices. Many CPCs choose names that are similar to those of abortion clinics, and often locate themselves in close proximity to a legitimate reproductive health care clinic, in order to confuse and lure women inside their doors. CPCs have also been known to intentionally place advertisements under the "abortion services" heading of phone and Internet directories even though they do not provide such services.

The deceptive advertising practices of CPCs harm women and need to stop. Today Senator Robert Menendez (D-NJ) introduced legislation in the U.S. Senate to curb such advertising practices. We applaud Senator Menendez for introducing the "Stop Deceptive Advertising for Women's Services Act," which would authorize the Federal Trade Commission to regulate the deceptive advertising practices of CPCs. Last summer, Representative Carolyn Maloney (D-NY) introduced this legislation in the U.S. House of Representatives.

Senator Menendez's bill is a major step forward in preventing these fake clinics from interfering with women's access to reproductive health care services. We encourage other Senators to join in the effort and cosponsor the "Stop Deceptive Advertising for Women's Services Act."


The National Abortion Federation (NAF) is the professional association of abortion providers in the United States and Canada. Our mission is to ensure safe, legal, and accessible abortion care to promote health and justice for women. Our members include health care professionals at clinics, doctors' offices, and hospitals, who together care for more than half the women in both countries who choose abortion each year. For more information, visit our website at www.prochoice.org.

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