About Abortion Are You Pregnant? Professional Education Publications and Research U.S. Public Policy Canada Membership Support NAF About NAF
 Find a Provider | News | Blog | Get Involved | Action Alerts | Clinicians for Choice | En español | En français | Site Map | Contact Us | NAF Home
NAF Logo news We provide the medical and political perspectives on abortion care and policy.
NewsPress kit
Press kit
Press releases
> Press Release Archive
Interview Experts
Search prochoice.org
Powered by
Google
NAF Hotline
1-800-772-9100
Find a provider:
1-877-257-0012

(no funding assistance provided on this line)

FOR IMMEDIATE RELEASE

Tuesday, May 27, 2008

CONTACT:

NAF Communications Department
202-667-5881
press@prochoice.org

National Abortion Federation Affirms Rejection of Anti-Abortion Ads

Statement of Vicki Saporta, President and CEO of the National Abortion Federation (NAF), in response to Advertising Standards Canada's (ASC) declaration that an anti-abortion ad campaign launched in January by Life Canada is "deceptive":

We concur with the decision of Advertising Standards Canada to reject this deceptive ad campaign. These ads violated standards for acceptable advertising by using misleading images and misinformation to advance an agenda of banning abortion. We commend ASC for affirming that advertisements must be truthful and accurate.

The controversial ads featured an image of a pregnant woman with text that read, "Nine months: the length of time abortion is allowed in Canada. No medical reason needed. Abortion, have we gone too far?"

Eighty-two percent of abortions in Canada are provided during the first 12 weeks of pregnancy, according to Statistics Canada. In reality, doctors in Canada only provide abortion care after 23 weeks 6 days from a woman's last menstrual period if a woman's health or life is at risk or the fetus has a lethal anomaly.

Cities across Canada including Fredericton, New Brunswick and Kelowna, British Columbia refused to run these ads due to their "offensive" and "controversial" nature. The ads were also pulled from public transportation in Hamilton, Ontario prior to this decision by ASC.

Women facing an unwanted pregnancy deserve accurate information, not this type of politically motivated propaganda.

NAF provides unbiased, factual information about abortion care through our toll-free Hotline (1-800-772-9100) and website (www.prochoice.org).

###

The National Abortion Federation (NAF) is the professional association of abortion providers in Canada and the United States. Our mission is to ensure safe, legal, and accessible abortion care to promote health and justice for women. Our members include health care professionals at clinics, doctors' offices, and hospitals, who together care for more than half the women in both countries who choose abortion each year. For more information, visit our website at www.prochoice.org.

NAF website Copyright 2010 National Abortion Federation. Use of this site signifies your agreement to our Usage and Privacy Policy.